Several days ago I wrote about the importance of building Brand You for job search on the Platform Magazine Blog. It appears Advertising Age agrees!
In an article titled “Recession-Proof Your Career Now,” Sally Hogshead says that a winning personality and company politics won’t cut it when the pressure is on in today’s unstable economy. She urges PR professionals (and it applies to students, too!) to invest time and resources in their personal brands and the skills and experiences that allow them to bring something unique to the company.
Dr. Jay Strack, founder of Student Leadership University, often tells students, “In five years, you will be the same person you are today except for the places you go, the people you meet and the books you read.”
Speaking of investment, I’m exploring the role that graduate study plays in the PR profession. Honestly, I’m trying to decide what I’m doing when I graduate! If anyone has any opinions about or experience with a pursuing an advanced degree in PR or an MBA while planning on a career in PR, let me know!
